Tag: Marketing
by Kathy Alexander, publicity manager Book publicity in 2013 is drastically different from what it was a mere ten years ago. Traditional print media has declined, broadcast journalism continues to be fickle and fad-driven, and digital media options have exploded. Numerous print venues are cutting their review sections; even academic journals such as JAMA have…
That’s become our motto at the JHU Press, where the only constant is change, as they say. And we’ve decided to embrace it. So when a prominent dermatologist agreed to write a book for us on the condition that we publish it as a multi-touch iBook, with patient videos and three-dimensional graphics, we replied with an…
That’s become our motto at the JHU Press, where the only constant is change, as they say. And we’ve decided to embrace it. So when a prominent dermatologist agreed to write a book for us on the condition that we publish it as a multi-touch iBook, with patient videos and three-dimensional graphics, we replied with an…
By Tashina Gunning, Project MUSE Early on Friday, June 27, more than 2,000,000 people descended upon the streets of Chicago for one of the grandest celebrations in the city’s history. Most of them wore red, some dressed in hockey sweaters, others opted for bikini tops on the hot summer day, but all beamed with hometown…
By Tashina Gunning, Project MUSE Early on Friday, June 27, more than 2,000,000 people descended upon the streets of Chicago for one of the grandest celebrations in the city’s history. Most of them wore red, some dressed in hockey sweaters, others opted for bikini tops on the hot summer day, but all beamed with hometown…
At times, the work in the marketing department of the journals division can seem a little disconnected. You see, we have more than 80 journals spread around the world. We don’t actually produce the journals. We provide the support that (hopefully) helps the journals gain a larger subscription base and greater standing in the academic…
At times, the work in the marketing department of the journals division can seem a little disconnected. You see, we have more than 80 journals spread around the world. We don’t actually produce the journals. We provide the support that (hopefully) helps the journals gain a larger subscription base and greater standing in the academic…
Guest post by Susan Ventura, Senior Graphic Artist Being a graphic designer at JHU Press means knowing a little bit about many things, frequently saying “we need more white space,” always searching for art, and creating catalog after catalog after catalog. If you were to put all of the catalogs I have designed at the…
Guest post by Susan Ventura, Senior Graphic Artist Being a graphic designer at JHU Press means knowing a little bit about many things, frequently saying “we need more white space,” always searching for art, and creating catalog after catalog after catalog. If you were to put all of the catalogs I have designed at the…